A new option has been his apparition on the Intune management portal when assigning applications.

You can now assign an application as available to all users with enrolled devices; you do not need anymore to assign it to a group

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At the time of writing this post, this option is only available for Microsoft Store for Business app (I’m sure this will come too to Apple and Google stores)

In addition, you can also assign the application as required either to all users or all devices

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